FIFA rakes in record $13bn from 2026 World Cup, eyes 64-team expansion for 2030

By Tolu Temidire

FIFA has announced record financial returns from the 2026 FIFA World Cup, revealing that the tournament generated more than $13 billion in revenue, exceeding its initial projection of $11 billion and becoming the most profitable World Cup in history.

The expanded 48-team competition, jointly hosted by the United States, Canada and Mexico from June 11 to July 19, delivered unprecedented commercial success through record earnings from broadcasting rights, corporate sponsorships and ticket sales.

According to FIFA, the increase from 32 to 48 teams, which added 40 more matches to the tournament, created additional commercial opportunities for broadcasters, sponsors and host cities.

Stadiums also recorded near-capacity attendance throughout both the group stage and knockout rounds.

"The 2026 World Cup has set a new benchmark for the tournament both on and off the pitch," a FIFA spokesperson said.

"The response from fans, partners and host nations has been extraordinary, and the financial results reflect that."

Following the financial windfall, FIFA is now considering another major expansion of the tournament. The football governing body has proposed increasing the number of participating teams at the 2030 World Cup from 48 to 64.

The proposal, first reported by Estadao, is aimed at giving more countries the opportunity to compete while boosting commercial opportunities during the centenary edition of the tournament, which will be hosted across multiple continents.

However, the plan has generated mixed reactions. Supporters believe a larger tournament would promote greater global participation and reflect football's growing popularity, while critics argue it could reduce the quality of competition, increase players' workload and pose significant logistical challenges for host nations.

FIFA's Council is expected to deliberate on the proposal later this year. If approved, the 2030 edition would become the largest World Cup ever staged and is expected to generate even higher revenues than the record-breaking 2026 tournament.